Bryde ind i e-handel med restauranter

POSDenne uge var min første uge som direktør for teknologi for Patronsti. En ung teknologivirksomhed, Patronpath, har allerede haft stor indflydelse i onlinebestillingsbranchen.

I modsætning til mange andre virksomheder har Patronpath fokuseret deres software både på brugeroplevelse og integration. I stedet for at oprette software til køberen koncentrerer de sig om at udvikle software til brugeren.

The company has done an incredible job in both growth and technology given the fact that they’ve really not had a technology guru ‘owning’ the application. I spoke with CEO Mark Gallo today and couldn’t express how impressed I’ve been.

The company has been nimble, quickly adjusting their business into the areas where Restaurateurs need them most. The team there is incredible. Their knowledge of the industry is what makes everything work and what’s build a great company.

Looking at the Restaurant Industry, you might think I’m nuts to jump into this gig. Half of all restaurants fail and the profit margin on the average non-chain, family restaurant is brutal. The difference between a successful restaurant and a failing restaurant can be as thin as a hair… that’s where Patronpath comes in. Adding online ordering to a restaurant for take-out and/or delivery is what’s pushing the industry forward right now.

Here’s why Online Orders make the difference:

  1. Folk bestiller mere mad, når de bestiller udtagning og levering. Tænk over det ... når du tager din familie til en restaurant, bestiller du en pizza til bordet. Når du bestiller levering, bestiller du også nok til en morgenmad eller en snack om aftenen!
  2. Folk leder efter mere og mere bekvemmelighed. Dagligvarebutikker lukker og restaurantkæder vokser. Årsagen er enkel, vi ønsker at tilbringe mere kvalitetstid med vores familie i betragtning af vores travle livsstil og mindre tid på shopping og madlavning. Hvis du kan få et godt måltid til din familie og hente det på vej hjem, hvorfor ikke !? At spise ude er en hast ... men at bryde åbent et måltid i privatlivets fred i dit eget hjem gør det stadig muligt for familien at samles rundt om bordet.

A great online ordering system reduces ordering errors and takes less employee resources as well! Pretty hard to mess up an order when you’re the one putting it together, right?

There’s still a lot of work to do, though. The POS systems are still fairly antiquated. Walk into the average restaurant and you’ll find a robust POS running on Windows 95 and working out of an Access database! Sure, there’s a cool touch screen… but the industry is ripe for a serious player to come in and clean house.

Online bestillingssystemer udgør forskellen. Brug af API'er with POS, Fax, and Email Integration – restaurateurs are free to do what they do best… sell a lot of great food and service while adding both more and larger orders! That’s where we come in. We’ve got some great applications that you’ve got to see to believe. The company and the industry are ripe for the taking and we’re going to be the best!

ScottyHere in Indianapolis, we’re implementing our software with Scotty's Brewhouse.

Walk into any Scotty’s and you’ll immediately notice that the experience is all about the user and combining that with technology. For you Colts fans, every seat at Scotty’s is a front seat since each booth has it’s own LCD television! Be sure to check them out for lunch as well… they have a great $5 menu!

Sørg for at fortælle dem, at Doug fra Patronsti sendt dig!

5 Kommentarer

  1. 1
  2. 2

    Jeg har set en ny løsning, der hedder Eat Online, hvilket synes at være
    endnu hurtigere og øger end andre, har du set det?

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