Min Starbucks-idé isn’t up yet is up! Putting up a social network to solicit feedback from customers directly to the stores that they patronize may not be a bad idea. If there’s a retail brand that might actually succeed with social networking, Starbucks may very well be it. It’s a huge brand, it’s everywhere, people are addicted (literally) to their product, and customers love it.
Starbucks is really up against a wall. They’ve lost their luster with followers, operating costs are up, great baristas are getting harder to find, consumer spending is lagging, and competitors like McDonalds are starting to growl about losing breakfast patrons. McDonalds toppede endda Starbucks på en smagstest fra hoved til hoved.
Why I’m not at Starbucks as often
Personally, I visit Starbucks half as much as I used to. I enjoy the premium roast that I get from my local coffee house and appreciate the fact that my money is going back into the local economy. Starbucks lost its luster when I started to see them a few blocks apart from one another and the wireless was costing me $30 per month. I’m only at Starbucks when my Greenwood kaffehus, Bean Cup er uden for rækkevidde.
Med Howard Schultz back in the driver’s seat, perhaps Starbucks could stand a chance. We’ll see. My guess is that the Social Network will have a trickle of traffic, I would have opted for a blog and solicited feedback through content I could target a little better.
Hvad vil min idé være for Starbucks? Komfortable sæder.