Historien bag, hvordan jeg fik interesse for sociale medier, var ret detaljeret - en kombination af hvor jeg arbejdede, hvad jeg gjorde for at leve og de indflydelsesrige mennesker i mit liv. Så kompleks, faktisk, at jeg skrev et helt indlæg om Hvordan jeg blev interesseret i sociale medier. Shel videreformidlede yderligere spørgsmål, der er lige så vigtige, så jeg vil gerne besvare dem i denne opfølgning.
2. Hvilke værktøjer til sociale medier bruger du?
3. Hvordan har sociale medier ændret din virksomhed og / eller dit liv?
Jeg ser en hel del artikler om, hvordan sociale medier er spilde vores tid. Disse artikler er så snævre i deres syn på netværk og hvor meget det gør det muligt for os at blive mere produktive. Forretning sker primært gennem relationer ... Sociale medier giver os mulighed for lettere at få forbindelse til mennesker, end vi nogensinde har haft tidligere.
I dag ledte jeg efter en mere overkommelig udgående faxtjeneste til mit firma. jeg søgte Del.icio.us og fundet JBlast. Next, I'm looking for a regional resource for dropping phone lines in our new office space – I will post it as a question on LinkedIn. The alternative is to take time searching the net, calling local businesses, etc. We waste so much time without the right connections! Remember the days when we couldn't search for things on the Internet? I do! It was excruciating.
As for my life, it's had an incredible effect. I found my most recent job through my blog and networking with local professionals on Social Media, I speak in regional conferences on the topic and I'm trying to pry myself from work long enough to really help out some regional non-profits.
4. Fortæl mig om sociale medier og Indianapolis Colts. Føler du virkelig, at sociale medier vil hjælpe dem med at vinde en Superbowl?
Indianapolis Colts vil være de første til at fortælle dig det Den tolvte mand helps to win every game. The Twelfth man refers to the fan, the person off the field with the biggest impact on the game. I've been to the RCA Dome and seen a couple of games and it's incredible the noise and energy a fan brings to a game! Think about your own life for a moment and remember a time that someone believed in you. It provides you with the will to succeed, doesn't it? Now imagine an entire region backing you up! How about those fans beyond the local region?
The Colts have over a million people visiting their website. The majority of them don't even live here in Indianapolis! They even have fans overseas who follow every game and participate in their site non-stop. The question began to be asked, how can the team connect with each fan better and how can those fans connect with each other better? A Social Network was the answer. Coach Dungy is now blogging! Imagine… an NFL coach with a direct relationship to a team's fans.
Som med ethvert professionelt sportshold, indser Colts, at store årstider kommer og går. Desværre kommer nogle fans med disse årstider. Colts er en forretning såvel som et hold, og de skal gøre et godt stykke arbejde for at sikre, at de viser fans påskønnelse. I andre virksomheder kaldes dette kundeloyalitet. Colts ønsker at forblive forbundet med deres fans, så fansen stadig er der, når tiderne er hårde. Tak til alt det arbejde, som organisationen udfører, vil de være!
5. Fortæl mig om sociale medier i fødevare- og restaurantbranchen. Hvor meget bruges det? Hvordan kunne det bruges bedre?
The Food and Restaurant industry is an industry with the tightest margins you can imagine. While, as a country, we are continuing to eat out more often, restaurants are getting built left and right… and subsequently going out of business. Anyone who is a regular with a company always appreciates when you walk in the door and someone says, “Hi Doug!”. Online, this is no different. Restaurants with a strong online presence are seeing 20% to 30% growth in take-out and delivery. Wouldn't it be nice if they remembered your last order or your favorite plate or your allergy to peanuts?
Do you ever wonder who it is that's cooking that food for you? I sure do! Why do you think Chefs in expensive restaurants are so visible? It's the social connection with the patron that matters, not always the food. Eating is a social engagement, not a physical engagement – and restaurants are missing out when they are not reaching out to their patrons online. Unfortunately, because of the margins many people don't want to get into this industry. I think the folks that do, though, have a genuine product and, if used, they will reap the benefits!
We'll get there on the B2C side af forretningen. Madelskere gør allerede deres egen del. Tjek ud Alle opskrifter, a social network for everyday folks. And folks have posted and asked why there isn't a Restaurantens sociale netværk derude.
6. Du ser ud til at være blevet en Heartlands-stemme til sociale medier. Kan du fortælle mig, hvordan folk og virksomheder bruger det generelt? Hvilke værktøjer bruger de?
The Heartland is an amazing place with great, hard-working people. Technology is always viewed as a tool but not always the solution here. Development companies here in Indianapolis build a lot of tools… the developers build some hardcore applications that are a backbone of several industries. Where silicon valley is always looking for the ‘next idea', people here are concerned with making existing businesses work.
As a result, Social Media is still in its infancy. Adults tend to look at these tools as toys. I have friends that still won't IM me because that's the kind of stuff their kids do. Our Civic and Commerce industries are quite behind in any technology, albeit Social Media. Our Universities are the best in the country but we lose our Graduates to other states because our business community won't open its eyes to things like Social Media as a viable business solution.
We will change, and there are some folks here in the community that will drive that change. I'm not sure that I'm i voice, but I sure will continue to try. There's no reason why we shouldn't be competing with Seattle and San Jose given the fantastic schools and incredible cost of living we have here!
7. Let's talk about business in general. Are businesses small or large, using social media in the Midwest? To what extent?
Måske er den bedste illustration af brugen af teknologi ven Roger Williams med Emergent Leadership Institute her i Indianapolis. Roger har begravet sig på Facebook for at få forbindelse med regional ungdom.
Emergent Leadership Institute (ELI) engagerer unge mennesker i Indianapolis-området til at blive interessenter i vores samfund gennem programmerne Help Indy Online (HIO) og Community Access Point (CAP). Jeg får eVites fra Roger hver uge ... han skal løbe hundrede miles i timen. Jeg ser frem til at hjælpe ham meget mere i fremtiden.
Pat og jeg lancerede også Jeg vælger Indy!, a site where regional citizens and leaders can write, in their own words, about why they love central Indiana. Access to the site is open and has never been abused. The stories are fantastic – and they really point to what's so fantastic about Indy. We wish we could spend much more time on the site – but it's neat to see folks randomly post from time to time. It's very Indiana!
Bortset fra Indianapolis Colts begynder den regionale avis også at se værdien i sociale medier. Tjek ud IndyMoms, a fantastic site that the regional Newspaper runs that thrives on user generated content. I wish some other media outlets would catch on! We've got a great alternative newspaper here in town and a couple fantastic business outlets (broadcast and print). I believe they can significantly improve their penetration through Social Media.
NOTE: I'll try to follow up on the last few questions tomorrow night!