There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infografik fra Marketo om at opretholde godt indhold er solid rådgivning.
- Reorganisere - Jeg bruger muligvis genbruge som udtryk for dette, men vi bruger ofte forskning, historier og grafik på tværs af et spektrum af medier, når vi udvikler indhold. Vi kan muligvis undersøge noget for et webinar, men også skrive en ledsagende hvidbog og et repræsentativt infografisk og blogindlæg for at promovere dem. Ikke alle fordøjer indhold på samme måde, så det er meget effektivt at fortælle din historie og optimere dem på tværs af medier.
- Omskriv – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There’s a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
- gå på pension – this one was tough, but we’ve done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I’d rather have my content focused on topics that are still relevant.
These strategies have been part of an overall maintenance program we’ve started which has resulted in our organisk trafik tredoblet år over år. Du tænker måske over, hvordan du kan udvikle en vedligeholdelsesplan for dit websted, der sikrer, at alt dit indhold er relevant og rettidigt!