Infografik: Oprettelse af QR-koder scanningsværdig

hvorfor ikke scanne qr

My friends know that I'm not a fan of QR (Quick Response) codes. By the time I see a QR code, determine if I want to scan it, open my mobile phone, open the application to scan the code… and actually scan it – I could have typed a web address in. I also think they're ugly… yea, I said it!

Det ser ud til, at vedtagelse af QR-kode is quite a challenge. 58% of those surveyed weren't familiar with QR codes. 25% of those surveyed didn't even know what they were! In the defense of QR codes, it's not all bad news. People will use QR codes when they're expecting a discount and other industries are utilizing them to effectively retrieve data.

A few of the examples I've seen that I thought were good uses of a QR Codes:

  • På en restaurant i Atlanta brugte menuen QR-koder, så læseren kunne finde yderligere ernæringsoplysninger i menuen online.
  • På en Webtrends-konference blev der oprettet kameraer ved hver konferencesession for at fange information om besøgende. Dette gjorde det muligt for holdet at identificere, hvilke sessioner der var mest populære.
  • Afsendelse af kuponer via e-mail til modtagere. Stregkoder fungerer dog lige så godt som QR-koder. Og stregkodescannere er mere udbredte i detailvirksomheder.

Hvilke nyttige implementeringer har du set til brug af QR-koder?

Scanapalooza700

I also think we're on the verge of utilizing scan and recognition technologies far more advanced than QR codes.

2 Kommentarer

  1. 1

    Jeg bloggede om QR-koder tilbage i december 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) og her er nogle af mine forslag….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Trykte annoncer, brochurer, visitkort: ”Få flere oplysninger om dette. Scan denne QR-kode på din mobiltelefon. ” QR-koder er nye, men mange trykte medier har en ledetid på måneder. Tal med din klient om, hvad deres udskrivningsplaner er for nu og om seks måneder.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

  2. 2

    Jeg bloggede om QR-koder tilbage i december 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) og her er nogle af mine forslag….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Trykte annoncer, brochurer, visitkort: ”Få flere oplysninger om dette. Scan denne QR-kode på din mobiltelefon. ” QR-koder er nye, men mange trykte medier har en ledetid på måneder. Tal med din klient om, hvad deres udskrivningsplaner er for nu og om seks måneder.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

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