TapSense: En komplet guide til mobilmarkedsføring i 2014

tapsense agentur mobil

With the explosion of affordable smartphones on the market and inexpensive data packages, I'm not sure another strategy has risen as quickly as mobile marketing. Unfortunately, it's also a strategy that hasn't been adopted as quickly as its growth and popularity. If your company hasn't deployed a mobile marketing strategy, the good news is that best practices were still being established.

TapSense has put out a fantastic guide to mobile marketing. It's a combination of their own efforts, as well as work from some influential authorities in the mobile marketing industry. Their goal was to create a collective guide of the newest, brightest, and most actionable ideas affecting the mobile ad space. If you're looking at deploying a mobile application, the guide is especially helpful – walking you through the decision-making process all the way through to promotion.

annonce-køb-realtid-bud-mobil

Nogle af de nye mobile teknologier, der er stigende i popularitet, er realtidsbudgivning (RTB), nye mobilannonceformater - inklusive 5 sekunders mobile video-spots og Facebook Exchange - som vil være dominerende i mobilannoncepladsen. Derudover deles guiden i emner som:

  • Hvorfor mobilmarkedsførere skal fokusere på smartphone-apps
  • Tips til at maksimere markedsføring på tværs af gratis kanaler
  • En guide til Mobile Marketing KPI'er, som din chef bryr sig om
  • Fire grunde til, at mobilmarkedsførere har brug for upartisk markedsmåling fra tredjepart

TapSense er en mobil marketingplatform, der giver upartisk tredjepartsmåling på tværs af gratis og betalte kanaler. Gennem et enkelt dashboard kan marketingfolk administrere og optimere mobilkampagner på tværs af hundreder af udgivere. Over 100 kunder er lykkedes med TapSense, herunder: Fab, Redfin, Trulia, Expedia, Viator, Amazon og eBay.

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