Er markedsomskrivning en god strategi?

omformulering

Se hvordan jeg gjorde det? jeg tog Markedsføring og kombinerede det med frasering. Cute, huh? I’m not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.

The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It’s not new. Back in the 50’s… everything was noget-o-matic, der giver en følelse af automatisering. Nu ser det ud til, at alle smækker stavelser sammen eller ord til nye marketingfraser.

omformulering

I’m not going to show any as some of them are quite clever. And I believe that’s the key… they have to be clever (don’t rate omformulering). Da jeg stillede spørgsmålet til nogle ledere af de sociale medier, svarede de, at de var skyldige ... de forsøgte ofte at opfinde nye marketingfraser for at hjælpe med deres strategier.

Jeff Widman sagde, at han var skyldig i at opfinde dem. Og Jason Keath, CEO for Social Fresh, kom med nogle gode punkter til støtte for strategien. Jason leverede 3 fordele ved at skabe en unik og kløver markedsfrase. He didn’t know that I made up that term when I talked about it… and the explanations next to each of these are mine:

  • Tanke lederskab – it does provide the impression that you are giving a topic deep thought and going down a road that’s never been traveled.
  • Berygtet – if the idea spreads, it’s a term that’s synonymous with your name, company, product or service.
  • Search Engine Optimization – if you’re inventing the word, you’ll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.

UPDATE: Brian Carter kom med nogle bedre markedsfraser for en markedsfrase ... neomarketinglogismer... eller den nogensinde sarkastiske neogurulogismer.

Hvad er din favorit og mindst favorit markedsfraser?

13 Kommentarer

  1. 1

Hvad mener du?

Dette websted bruger Akismet til at reducere spam. Lær, hvordan dine kommentardata behandles.