Hvad er livscyklusmarkedsføring? Ifølge vores marketingautomatiseringssponsorer, markedsføring af livscyklus er:
... om hvordan organisationer interagerer med potentielle kunder og kunder på tværs af alle faser af deres forhold til deres brand.
Hjælper eller skader din interaktion dit brand?
Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn't a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You can still gather information about the customer profile while staying a distance, which is what most potential customer prefer these days.
50% of qualified leads aren't ready to buy, and the average sales cycle has increased by 33%.
This ebook delves into why lifecycle marketing and marketing automation is becoming even more important in today's age. It also goes into the different lifecycle stages involved in digital marketing. Without knowing where your prospects lie in the customer lifecycle, you won't be able to access their likelihood to convert of how to best engage with them.
Bruger du en marketingautomatiseringssoftware til at spore og engagere dine kunder? Hvorfor eller hvorfor ikke?