Video: Kevin Spacey diskuterer de 3 elementer i historiefortælling

Kevin Spacey Content Marketing World 2014

Historiefortælling er al den vrede lige nu i content marketing-verdenen. Det var også genstand for diskussion kl Content Marketing World 2014 where Kevin Spacey did the keynote… on storytelling. Mr. Spacey walked through the three elements of great storytelling. I've added my own remarks here – you can watch the video of his keynote (which was carefully edited to cut out quite a collection of expletives).

  • Konflikt – Your business may not be a solution to anything as colorful as a Kevin Spacey script, but there are conflicts that you're trying to solve. You are the solution to a problem and every problem is a conflict. It may be a conflict of identifying efficiency, of pursuing happiness, of accurately analyzing information. Share the conflict with your audience!
  • Autenticitet - sociale medier er et nøgleelement i ægtheden af ​​historiefortælling i marketingverdenen. Du har mulighed for at give brugssager, udtalelser, medarbejdere og - selvfølgelig - din egen personlighed til at skabe historien og fortælle den utroligt godt. Historier uden tegn suger ... tænk over det!
  • Publikum - hvem når du, hvor er de, og hvordan når du dem? Fortæller du din historie på de medier, de bruger? Fortæller du din historie de steder, de hyppige? Udformer du historien på en måde, der følelsesmæssigt forbinder dem? At kende dit publikum hjælper dig med at finjustere din historie!

Måske det vigtigste, hr. Spacey sagde til sidst, var dette:

And remember… it's the risk-takers that are rewarded.

The stories that stand out are the ones that are different, the ones that capture attention, the ones that emotionally connect, the ones that are shareworthy. Is that the story that you're producing?

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