Janrain: Fang og forstærk din sociale tilstedeværelse

janrain engagere sig

So you’ve got your social media presence up and running. You’re adding fans and followers by the day and getting a trickle of visitors to your site. Social media is providing you growth, but you’re not seeing the return on investment that all the social media gurus are talking about. Social media appears to be this huge net, but you’re not catching anything because everyone is slipping through the holes.

Der er to kritiske begivenheder, når det kommer til social media marketing:

  1. Konvertering af en fan eller tilhænger into a prospect or customer. Just because people follow you or like your page doesn’t ensure they’re actually going to opt-in to your marketing efforts.
  2. At få en fan eller tilhænger til forstærke din besked til deres netværk. Your primary network is powerful, but not nearly as powerful as getting word-of-mouth traffic from a fan’s network.

Janrain Engage bridges the gap in both of these scenarios, providing your site with a universal login method to capture user data, and providing a sharing platform to enable easier amplification of your messaging to your fans’ networks. Imagine being able to capture the email address of everyone that engages with your brand socially, so that you can grow your email list and push additional offers to those that opt-in!

Janrain Engage is a turnkey solution that empowers users to register or sign in on your site with an account from one of 25+ social networks and email providers, including Facebook, Google, Twitter and Yahoo!. Simplify registration, eliminate the need for users to remember passwords and access rich profile data from a user’s social network account with permission.

Janrain is quite robust and well-integrated. If your CMS is WordPress, there’s a robust plugin for at aktivere Engage på dit websted eller din blog. Janrain integreres også med populære kommentarsystemer som Disqus, Echo og Pluck.

Implementering af Janrain kan hjælpe din marketingindsats med følgende fordele:

  • Forøg webstedsregistreringer - Reducer barrierer for registrering, fremskynd tilmeldingsprocessen og øg konverteringsfrekvensen fra besøgende til registrerede brugere ved at aktivere login med et eksisterende socialt netværk eller en e-mail-konto.
  • Opret mere personaliserede, engagerende oplevelser - Pre-udfyld registreringsformularer og tilbyde en mere målrettet, personlig oplevelse for dine brugere ved at importere rige brugerprofildata, vens lister og adressebøger.
  • Væk brandbevidsthed og generer henvisningstrafik -Forbind dit websted til det sociale web og bemynd dine brugere til at sprede dit indhold ved at gøre det let for brugerne at offentliggøre aktivitet fra dit websted til flere sociale netværk samtidigt.

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