There’s a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don’t think that it’s one of their most popular dishes… their Pad Thai and Pineapple Fried Rice seem to sell like crazy.
I’ve never seen any of my friends order the Red Curry… and I know my family doesn’t appreciate it as I do. I don’t pay any mind, though. We all have different taste. Heck, most of my friends won’t even come with me to the restaurant… Thai food is simply too different for them to even test out.
So… if I were going to open a restaurant, it probably wouldn’t be the Red Curry restaurant. Sure, I might test the dish to see if someone likes it, but if I want the restaurant to be popular, I’ll put items on the menu that attracts customers. My opinion doesn’t really matter since I’m not the patron.
Store restauranter lyt til deres lånere. De opbevarer de populære tallerkener, tester nye retter og fjerner den mad, som ingen spiser.
What does this have to do with marketing? Well, it’s a similar story being an agency. We have some clients that love their sites, love their content, love their graphics… yet they aren’t getting any business off the site. We’ve also developed a few Infographics for companies that have never made the light of day, despite the fact that they’re both beautiful and very informative. Why? Because the client didn’t like them… or didn’t like something about them.
When I hear a client say, “I don’t like it!”, it’s a little bit frustrating. Sure, there’s an aspect of client satisfaction that we should be meeting… but when your inbound marketing isn’t generating any leads, are you really going to continue to depend on your opinions? I don’t think so, so I tell them like it is… “But it’s not forum du.".
I’ll say it to you, too. Your website is ikke for dig. Din blog er ikke for dig. Din infografik er ikke for dig. Din destinationsside er ikke for dig. Din annonce er ikke for dig. You’re not buying a piece of art that you’re going to hang in your office. Your website is a gateway for visitors to discover your products and services and that leads them in… from prospect to customer.
Hvis du ønsker at forbedre din indgående markedsføring og fuldt ud udnytte onlinemedier, skal du begynde at udvikle dine strategier med kunde i tankerne. What attracts them? What will make them click through? What will generate more leads? Your opinion won’t get you very far with online marketing. Testing and listening to your visitors will, though. Remember…
It’s not for you.