Hvor meget betaler du for gratis analyse?

barb-jones.pngBarbara Jones fra bloggen Stellar Thoughts oprettede et interview til hende CRM-strategisessioner podcast using Skype. I’m really impressed with the quality of the audio (right down to the bird squawking in the background in my apartment). We discussed analytics som helhed samt hvorfor nogen rent faktisk ville betale for en analytics pakke.

Barb hjælper små virksomheder med implementering, implementering og strategi for en e-mail og CRM-løsning (Customer Relationship Management) called Infusionsoft. I didn’t cover all the reasons in the podcast but here are a few:

  1. Mest betalte analytics udbydere leverer også implementering og uddannelse. Åbning af en betalt analytics package like Webtrends can provide you the opportunity for access to hundreds of reports. In Google, you’re going to have to add and modify profiles, and build your own custom reports. Not fun if you’ve never done this type of work before!
  2. Google Analytics has a serious lag in data capture and has limitations on how much data is captured. That’s a serious handicap when you need to be responsive with your online business.
  3. Because they’re not trying to simply keep up with demand, paid analytics udbydere har ressourcerne til at fortsætte med at forbedre deres produkter. Webtrendshar for eksempel mobil integration, Facebook analytics integration, måling af sociale medier, et besøgsdata-mart og et robust sæt API'er til at trække og skubbe data.

Bundlinjen er det nogle gange gratis har en pris. Med analytics, I believe that cost is significant for mid and large-sized businesses who could make a substantial impact on their inbound marketing strategy if they were able to identify the revenue opportunities. Without the answers they need to make great decisions, they’re simply wasting time and money with a free application.

Here’s the podcast:

[lyd: https: //martech.zone/wp-content/uploads/2010/04/WebAnalyticso-StellarThoughts.mp3]

En kommentar

  1. 1

    Jeg synes, de gratis værktøjer er gode til små virksomheder, der har brug for en generel retning for deres markedsføring. men jo større firma, jo mere investerer de i deres markedsføring, jo mere omfattende skal deres analyser være

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