Med tilladelse fra de fine folk på eDigitalResearch og PortalTech, the UK’s leading commerce provider, we ported their recent Whitepaper on how mobile is impacting retail commerce into a Marketing Infografik. For at se infografikens fulde størrelse skal du blot klikke på den.
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Statistikkerne er ret spændende. I betragtning af de nyheder, som detailhandlere kan lide Grænser lukker og Best Buy krymper its retail footprint, I’m not sure if this is good news or bad. It seems to me that huge warehouse style retailers are expensive to run, cause traffic, and are energy inefficient.
If we can utilize smartphones efficiently to research purchasing decisions – and only visit if we’d like to pick up our purchases – isn’t that great for everyone? I’m not sure there’s a loss of jobs given that more warehouse distribution and shipping will be utilized (which doesn’t help the energy inefficiency, I guess).