Sidste år gjorde 1 ud af 5 forbrugere hele deres jul shopping online! Yikes… and it's predicted that this year, one-third of all online shoppers will make their purchases via their smartphone or tablet. 44% are shopping from a tablet and almost everyone is using their desktop to shop. You're in rough shape this year if you haven't optimized your sites and emails for mobile and tablet shoppers – but it's never too late to try and get it done.
There are 6 key dates that you should have social, mobile, and email pushes in the queue and ready to promote this year. As an online retailer, I'd pay extra attention through the weekend after Thanksgiving through to Christmas to focus on messaging.
- Hvornår er Thanksgiving? (USA) - Torsdag den 27. november
- Hvornår er Black Friday? - Fredag 28. november
- Hvornår er Small Business Saturday? - Lørdag 29. november
- Hvornår er Cyber Monday? - Mandag 1. december
- Hvornår er Hanukkah? - Tirsdag 16. december til 24. december
- Hvornår er juleaften? - Onsdag den 24. december
- Hvornår er juledag? - Torsdag den 25. december
- Hvornår er Boxing Day? - Fredag 26. december
And of course, don't leave out the last days of the year for those after-holiday shoppers! They love a good deal.
Tjek al den utrolige statistik, der er samlet i denne Holiday Sales Infographic af holdet på AmeriCommerce.
