We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone nyhedsbrev hver eneste dag. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
De to hurtigste metoder til at udvide vores liste over marketingnyhedsbreve har været:
- Tilføjelse af enhver relevant kontakt der har nået os via vores side eller e-mail. Dette inkluderer endda PR-professionelle, der kontakter os for at oprette ideer til blogindlæg (ca. hver time).
- Tilføjelse af alle i mit netværk – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Det fungerer så godt, at jeg ville ønske, at jeg havde et automatiseret middel til at få det til at arbejde. Jeg ville ønske, at jeg havde et værktøj, der høstede alle indgående e-mails og automatisk tilføjede personen til min nyhedsbrevsliste. Interessant nok så jeg det GetResponse har tilføjet en integration svarende til dette inden for deres e-mail-platform. Til højre er alle de kilder, som GetResponse-brugere kan hente abonnenter fra.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
Nøglen til alt dette er naturligvis dobbelt:
- kvaliteten af indholdet in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- antallet af nye abonnenter I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I vilje send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.