Frisurer og fortrolighed, indtrængen eller brugeroplevelse?

Don KingHvert par uger besøger jeg min lokale Supercuts. I don’t always get the perfect cut, but it’s inexpensive and the folks that work there are really nice. Most important, though, is that Supercuts remembers who I am. When I walk in, they ask for my name and phone number, enter it in their system, and they get a note back with how long since my last haircut as well as how I like it (#3 around with scissor cut on the top, standing part).

Utilizing the (private) information I’ve provided makes my user experience with Supercuts better and keeps me coming back. Interesting concept, huh? I love frequenting places where they remember my name, how I like my coffee, how I like my shirts starched, or even how I like my hair cut! I come back over and over because the experience is so much better. I’ve stayed at some fantastic hotels where I was amazed when the concierge made it a point to remember my name. It’s that little bit of effort that keeps me returning and expanding my business. Companies that collect and use data are both successful and appreciated.

Mine værktøjer, websteder og vaner online skal ikke være anderledes, ikke? Jeg sender oplysninger ... nogle gange personlige oplysninger ... til online-sider og -systemer for at forbedre min oplevelse med dem. Amazon closely tracks my purchases and then recommends additional items that I might be interested in. If I go to a great blog, the Google Adwords accompanying the content might point me to a product or service I’m interested in. If I comment on a friend’s site, my information may be kept in a Cookie so it displays so I don’t have to fill out the information again. This is fantastic! It saves me time and gets me better results. Isn’t that what it’s all about?

Det faktum, at enhver handling og del af data, du lægger på Internettet, kan bruges til at forbedre din brugeroplevelse er fantastisk, not a problem. The data are collected voluntarily, of course. You need not accept cookies, login to websites, use others, or even connect to the Internet at all. To me, privacy isn’t the issue at all, security is the issue. Privacy International recently went after Google giving them the worst ratings ever on ‘privacy’. As I read the article, I really thought it was a shoddy thing to do. Google’s collection of data are purely to build better experiences for its users as well as connect business to consumers.

Berømt Google, Matt Cutts reagerede på Privacy International med et detaljeret svar, som jeg troede virkelig spikrede det. Google udfører et utroligt job med sikkerhed - hvornår har du sidste gang hørt om private data, der hackes eller frigives ved et uheld fra Google?

Google doesn’t sell the data to anyone, their model is to allow businesses to access their system, consumers to access it, and Google connects the two of them. That’s an incredible approach and one that’s appreciated by me. I want Google to learn so much about me that my experience utilizing their software gets better and better every day. I want to reach the companies that they recommend to me – who may have product or services I may be interested in.

How would Privacy International rank Supercuts who track how often I visit, who my family members are, and what our haircut preferences are? I’m guessing they would want Supercuts to stop collecting that information. I would then have to explain myself every time I visit… until I stopped and found someone else who gjorde holde styr.

Jeg antager, at bundlinjen er dette ... virksomheder, der misbrug dine data skal undgås, men virksomheder det brug your data should be rewarded. Don’t stop tracking me, Google! I like the user experience you provide.

3 Kommentarer

  1. 1

    Amen, broder!

    PS. Jeg behøvede ikke gøre andet end at skrive denne besked… .. b / c dine kommentarer kender mig allerede på min arbejdscomputer OG på min bærbare computer. Det er en meget god ting …… og det FÅR mig til at føle mig vigtig.

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