GoDaddy: Efterlader brysterne bagved og sparker røv

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I hated GoDaddy. I truly did. I couldn’t believe a brand could spend millions of dollars blinkende spaltning og fortsæt med at opbygge så meget forretning. Det var et slag i ansigtet for marketingfolk, der arbejdede hårdt for at holde deres brands relevante, gennemsigtige, professionelle og hjælpsomme for deres publikum. Det var den nemme vej ud ... og det så ud til at fungere. Jeg rådede alle mine klienter til at bruge andre tjenester og holde sig væk.

Over tid dog flere og flere af vores kunder var ved hjælp af GoDaddy. Og ikke kun brugte de tjenesten, de fortalte mig hvor god kundeservice fra virksomheden faktisk var. Så på den ene side var et firma, der var interesseret i sine kunder og de tjenester, det leverede ... og på den anden var en brand- og reklamekampagne, der var ung og tomhåret.

Men tidevandet drejer. Ven Christopher Carfi (who has joined GoDaddy’s team) put me in touch with their Senior Director of Public Relations, Susie Penner and I subsequently had an incredible conversation with Chief Communications Officer, Karen Tillman. That’s right… a Susie og en Karen leading the new communications! Karen isn’t the only female in senior leadership. Blake Irving, GoDaddy’s new CEO appointed in late 2012 has been making many changes at the company that are advancing the brand… and now GoDaddy forbereder sig på deres børsintroduktion.

GoDaddy’s advertising is changing as well! They released this SuperBowl advertisement which provides a totally different brand and message to the public, GoDaddy is helping people turn their dreams into business:

Med utrolige tjenester - fra domæner, Hosting, Administreret WordPress Hosting, SSL-certifikater, Microsoft Office 365-hosting, Online bogføring, en Website Builder, ecommerce og Programmer til lokal søgning… GoDaddy absolutely has the most affordable tools available to small businesses. Matched with their great service and I’m confident they’re moving in the right direction.

Mens boobvertising is behind them, that doesn’t mean GoDaddy has gone soft! Check out GoDaddy-manifestet af Kick Ass:

Congratulations, GoDaddy! I think you’re already kicking ass.

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