Forudsiger læserskab

If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post.

Despite my efforts, some of my posts are stinkers and others get a ton of attention. After blogging for years now, it’s still impossible for me to predict my readership. I suppose it’s a lot like a defensive running back trying to predict the next play. Football teams that win usually have greater consistency and fewer fumbles. They play every down like it’s the last down. Football, they say, is a game of inches.

Winning at blogging is the same. A great offensive line can still get sacked and lose some yardage, but overall, they’ll push onwards and get the first down. I can’t predict which of my posts (football = plays) will get me into the end zone. I do know that greater consistency and less fumbles will get me there, though.

As a result, I don’t worry whether or not denne indlæg vil være det, jeg ved kun, at hvis jeg fortsætter med at blogge ofte og blogge godt, vil jeg fortsætte med at vinde læsere (fodbold = yardage). Konkurrencen er dog hård.

Currently I’m up against everyone on vacation, everyone’s best posts of 2008 and everyone’s predictions for 2009. The real competition is with me, though. Competition is not finding time to post. Competition is not researching a post well enough to leave you with the kernel of knowledge you came for.

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Utroligt billede af Brian Cassella, fotojournalist

In 2008, the blog has about a quarter of a million visitors with close to 2,000 subscribers (email + RSS). I’ve not continued the growth on this blog that I had in the past – largely due to my competition. Changes at work didn’t allow me to put the time and effort into the blog that I should have. Of recent, I’ve been turning around those stats and am back on the upswing again.

I’m looking forward to getting a few in the end zone in 2009!

En kommentar

  1. 1

    De fleste blogs er ikke-manchet, personlig kommentar bakket op af ti minutter på søgemaskinerne. Hvad der er ironisk er ikke, at nogle er gode, og nogle er dårlige, eller endda at nogle er populære, og andre ikke er. Det er mest nysgerrig, at vi glæder os forbruge og respektere indhold, der kun er marginalt strengere end afslappet samtale.

    Jeg forudsiger, at forudsigelse af læserskare - såvel som igangværende læsere - vil blive vanskeligere, da blogging fortsætter med at vokse i popularitet. Først når dette fænomen sætter sig ned, vil vi være i stand til at håbe at forstå dets virkelige virkning.

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