If you’ve been following me over the last decade, you know that I wrote Corporate blogging for dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and consumers are still hungry for great information, and your company can be the resource they’re seeking.
Så hvad har ændret sig med virksomhedsblogging?
- Konkurrence – with virtually every company launching a corporate blog, the chances of getting your voice heard in the crowd is slim… unless you’re posting something remarkable. Blog posts 7 years ago were a few hundred words and perhaps had a very small image. Nowadays, video and imagery dominate the written content. Content must be well-researched and written better than any competitor if you hope for it to attract relevant traffic and conversions.
- Frekvens – consumers and businesses alike are tuning out, there’s just too damn much content being produced and it’s not getting consumed. We used to look at blogging frequency as a game of chance – every post increased the likelihood your content will be found, viewed, shared, and engaged with. Nowadays, we develop indholdsbiblioteker. It’s no longer about recency and frequency, it’s about building a far better article than your competitor did.
- medier - sammen med antallet af ord har indholdet af indhold ændret sig dramatisk. Ubegrænset båndbredde og streamingindstillinger placerer podcasts og videoer hos alle med en smartphone. Vi forsøger at levere ekstraordinært indhold gennem hvert medium for at nå de rigtige ressourcer.
- Mobil – even with our enterprise B2B clients, we’re seeing mass adoption of mobile readers throughout our clients’ sites. Having a fast, responsive, and engaging mobile presence is no longer and option.
Website Builder udviklede denne fantastiske infografik, The Status for bloggingindustrien og den ultimative begynderevejledning om, hvordan du opretter en blog som leder os gennem virksomhedens blogplatforme, læserdemografi, læseradfærd, skrivetip, social deling og kørsel af konverteringer i denne infografik.