Er du åben for et nyt indholdsstyringssystem?

CMS

For et par år siden udnyttede 100% af vores kunder WordPress som deres content management system. Just two years later and that number has dropped by about a third. Since I’ve been developing and designing sites in WordPress for a decade now, I often look to that CMS because of a few reasons.

Hvorfor bruger vi WordPress

  • Incredible Tema variation og støtte. Websteder som ThemeForest are a favorite for me where I can find the most amazing templates at a minimal cost that we can implement and build upon for our clients. We don’t even offer custom themes anymore since we can build upon a barn tema and assume all the parent theme’s amazing features. Extraordinary sites can be built in a fraction of the time.
  • Plugin og integration variety and support. Because so many sites run WordPress, it’s a must for virtually any company that wishes to integrate with a content management system. From email vendors, CRM, landing page solutions, etc… it’s almost difficult to find a company that hasn’t integrated.
  • Brug er overalt, så det er ret almindeligt at finde medarbejdere og administratorer, der bruger WordPress. Forøgelse af et nyt CMS kan kræve yderligere træningstid internt for en virksomhed, så brug af en populær kan gøre tingene meget mindre smertefulde internt.
  • WordPress Managed Hosting-platforme som svinghjul, WPEngine, Pantheon, LiquidWeb, Og endda GoDaddyog mere bliver almindeligt. Ældre hostingfirmaer understøttede aldrig WordPress, selvom det var så populært, så virksomheder ofte var i en kamp mellem værten og udvikleren om, hvad der kunne være galt med webstedet. Disse tjenester tilbyder sikkerhed, indbyggede sikkerhedskopier, indholdsleveringsnetværk, SSL-certifikater, overvågning, iscenesættelse og en lang række andre værktøjer, der gør dit websted både hurtigt og stabilt.

Hvis det lød som om jeg solgte WordPress, skal du holde mig. Der er opstået problemer, der begynder at få os til at anbefale klienter til andre Content Management Systems.

Why We Don’t Use WordPress

  • Salg – WordPress used to be bullish on any sales-related service, theme, or plugin. They’d often block anyone from publishing tools within their system that offered a price tag on it. But now, if you integrate jetpack, you’re met with nag messages to purchase Automattic’s backup services. So, all of a sudden the open source advocates are now selling their own services. I’m not unhappy they’re doing this, it’s just that it used to be frowned upon.
  • Sikkerhed - På grund af sin popularitet er WordPress også blevet et mål for hackere. Et gennemsnitligt sted med et velproduceret tema og et dusin plugins kan efterlade et hul åbent for hackere, så webstedsejere, administratorer og værter skal være ekstra opmærksomme på angreb og holde sig opdateret om tema og plugin.
  • Udvikling - Jeg har en klient, der har et websted og et typisk sæt plugins lige nu, der har ca. 8 referencer til Google Fonts in their header because their theme and a number of design plugins all offer it as a service. Despite there being a methodology to ensuring a service isn’t called more than once, developers ignored it and just added their own references. This hurts the site for speed and ranking… and isn’t something the average user would know without troubleshooting. Poor practices in WordPress API integration bliver mere og mere almindelig. Jeg har snesevis af billetter åbne med udviklere for at rette disse problemer. De fleste er lydhøre, mange ikke.
  • kompleksitet – A typical home page in WordPress may have features pulled from widgets, menus, site settings, theme settings, and plugin settings. Sometimes to edit one item on a page, I spend 30 minutes trying to find the setting! It’s troubling that WordPress hasn’t built out a best practice to ensure developers put their settings where it’s easy to find and update.

Så hvilke andre indholdsstyringssystemer har vi implementeret? Mens vi fortsætter med at se på at læne os på WordPress for dets evne til at være søgemaskineoptimeret, vi ser nogle utrolige resultater med andre indholdsstyringssystemer:

  • Sitecore – we’ve assisted quite a few enterprise clients that utilize Microsoft technologies throughout their companies and have implemented Sitecore. It’s a fantastic CMS with vast support in the Enterprise space. We wouldn’t hesitate to recommend it.
  • Squarespace – for the non-technical do-it-yourselfer, I’m not sure there’s a better CMS out there than Squarespace. I have one client who was able to build their site in a couple weeks with no experience whatsoever and the result was beautiful. We helped tweak and tune the site, but a WordPress implementation would have never been implemented in the same amount of time. The previous site was WordPress and the administration was just too difficult for the client to navigate and update. They were frustrated before, and are happy now! And Squarespace offers ecommerce features as well.
  • Håndværk CMS – we’re assisting a client, Lærred, with optimizing their site on Craft CMS and I’m already in love with its simplicity and ease of use. There’s also a wide network of well-supported plugins for Craft CMS as well – making it easy for us to add enhancements to the site for search and conversion optimization.
  • Weebly – another D-I-Y platform that continues to advance and surprise us on its rich features, including ecommerce. We’ve not managed a client here yet, but Weebly’s array of integrations (apps) is quite extensive and seems to have everything one needs.

Der er andre derude som Wix or some proprietary CMS systems. Wix did have some issues with Google indexing their sites but has worked hard to make their sites more search engine friendly and their sites are indexed as well as any others out there. I just haven’t had any experience with Wix in recent years so I’m not going to judge it here.

Hvilke CMS-funktioner har du brug for næste år?

Bortset fra søgemaskine- og sociale mediefunktioner ser vi virkelig på vores kunder at se, hvad de har brug for i et indholdsstyringssystem. At foretage en hurtig revision af deres andre systemer - især deres CRM - kan få os til at skubbe dem i den ene eller anden retning på grund af den lette implementering og support til tredjepartsintegrationer. Websteder er meget mere end en digital brochure i dag - så forstå hvordan CMS vil passe ind i din marketing og salg rejse er kritisk i dit platformvalg.

Er du fast med dit CMS?

We also look at dependencies. If a CMS doesn’t have the capabilities of exports or imports with a transparent mechanism, it can be a cause for concern. Imagine your company working on a CMS for several years, building authority with search engines, and driving tons of conversions only to find out that you’re implementing a new CRM that’s not supported through any integration. Your team decides that it wants to migrate but the CMS doesn’t offer any tools to do such.

We’ve seen this multiple times – where a company is tied and locked into their vendor. It’s frustrating and it’s unnecessary. A great CMS provider that is confident in itself will always offer a means to migrate on or off of it instead of trying to lock in its customers.

Offentliggørelse: Vi brugte tilknyttede links inden for dette indlæg.

En kommentar

  1. 1

    Interessant artikel. Selvom jeg føler, at WordPress er ret intelligent, mangler det evnen til at udvikle professionelle applikationer. Til sådanne behov har du brug for Sitefinity, Sitecore, Umbraco eller andre lignende CMS'er.

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