Business Case for Digital Asset Management

Business Case for Digital Asset Management Infographic

I en verden, hvor de fleste (eller alle) vores filer er gemt digitalt på tværs af organisationer, er det bydende nødvendigt, at vi har en måde for forskellige afdelinger og enkeltpersoner at have adgang til disse filer på en organiseret måde. Populariteten af ​​DAM-løsninger (Digital Asset Management), som giver brugerne mulighed for at uploade designfiler, stockfotos, præsentationer, dokumenter osv. I et fælles arkiv, som interne parter kan få adgang til. Plus, tab af digitale aktiver falder drastisk!

Jeg arbejdede med teamet hos Widen, a digital asset management-løsning, on this infographic, exploring the business case for digital asset management. It is common for businesses to use a shared drive or simply ask for others to send files via email, but these aren’t fail-proof. In a recent survey, 84% of businesses report that finding digital assets is the biggest challenge they have when working with digital assets. I know how big of a pain it is and how much time is lost when I can’t find a file in my email archive or in my computer folders. But imagine that frustration in a large corporate setting with many employees; that’s a lot of lost time, efficiency, and money.

Furthermore, it also creates problems between departments. 71% of organizations have problems providing other staff members with access to assets within the organizations, which reduces collaboration between departments. If I can’t provide my designer with a content document easily, then he can’t get his job done. DAM provides a way for everyone in the organization to have access to all the digital assets that they need in an organized repository.  With DAM, things get done faster and more efficiently.

Bruger du i øjeblikket en digital asset management-løsning? Hvilke slags problemer oplever du, når du håndterer digitale aktiver i hele din organisation?

The-Business-Case-for-DAM-Infographic (1)

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