Denne spoof-pris video is fantastic. The best humor always seems to be rooted in honesty, and award submissions are surely laughable. I’m not poo-pooing awards altogether; I believe industry recognition is imperative. It provides evidence of your authority and builds awareness to a highly relevant audience.
Vi har en utrolig PR-agentur that we work with. They’ve got their hands full with us, pushing our product (this publication) as a resource, our digital marketing bureau som leder, Jenn som en marketing MC og højttalerog mig selv som en marketingtanke leder, markedsføring hovedtaler og marketing højttaler. The great thing about our PR folks is that they’re always pushing us to differentiate ourselves. shameless self-promotion. Ugh.
Sorry for the boring string of shameless self-promotion buzzworthy links. I’m guilty, too.
I’m not sure where the lines are blurred between ego and self-confidence, but it’s not easy. Between the canned case studies where you select only the best results you’ve achieved, to the collection of buzzwords, to the canned case studies – it’s all groanworthy. Now I know what it’s like to write political speeches, RFP responses, and press releases for a living.
I dag tømte jeg min schwag-taske fra en konference - telefonoplader, klæbrig telefonstativ, USB-drev, moleskins, post-it notesblokke og en anden ølflaskeåbner. Jonathan Green, forfatter af Green’s Dictionary of Slang, spores ordet tilbage schwag, you wouldn’t believe the origins of the word:
Marihuana af lav kvalitet blev kaldt grøft, schwag og skunkweed.
I always thought schwag was the sound a bag of crap made when it hit your hotel garbage can. But nope. It’s even worse… the equivalent of selling crappy pot. I’ve never sold pot, but I can only imagine how fulfilling an occupation it might be. Crappy marketing has to be worse.
Vi er nødt til at markedsføre os selv, men vi behøver ikke at gøre det som alle andre.
Here’s what I think of as I look around our industry:
The fact that we have to do it doesn’t preclude us from being original, though. For God’s sakes, folks, let’s put some thought into our marketing. Differentiate yourself from your peers and stop trying to emulate them.
Okay, det er når du tager mig til byen for min skøre markedsføring. 😉