27% af marketingfolk har ingen tabletplaner ... endnu!

bits tabletter blog480

Vi elsker at have en stor sponsor som Zoomerang og deres gratis afstemningssoftware for at finde ud af, hvad og hvordan marketingfolk synes om både vores indhold og give indsigt i, hvilke strategier der implementeres. Vores seneste afstemning spurgte om planer for marketingfolk, når det kommer til tabletmarkedet.

Sidste år forudsagde Forrester enorm vækst i ereader og tablet market – and the market produced. It didn't produce with simple sales, but the aggressive discounting of ereaders and tablets are making them more affordable than mobile phones!

Hvad betyder det for din organisation? Heldigvis sagde omkring 50% af vores publikum, at de planlagde at optimere deres websteder til tabletbrug .... men overraskende 27% sagde, at de slet ikke havde planer!
tablet markedsføring

I'm going to make a prediction to those folks here… 2012 adoption of tablets will make you rethink your plans. Ereaders and tablets can provide a unique reading experience that the average website can not produce. Automated applications for publishing, new tablet optimization libraries and CMS themes are being released at a huge rate, and responsive websites (that conform to tablet screen sizes) are making life easier for designers.

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